SEO Plan & Keyword Research
The first step in most marketing campaigns, Search Marketing included, is to start by defining your target audience. Your target audience is a defined set of people who you are marketing your product to.
Once you have defined your audience, you will want to set objectives based on that audience. That's where our services come into play. We will create a custom made SEO plan to drive the success of your website.
"A strategy is of no benefit to us if we don’t have a detailed plan or tools to implement that strategy"
If you're new to the world of eCommerce or online marketing in general, you've likely heard about search engine optimization (SEO). In a world where the majority of online traffic stems from a string of text typed into a search box, search engine optimization can be a deciding factor in the fate of your business.
SEO encompasses many tactics but the underlying principal is that you're helping Google and other search engines better understand what your eCommerce site is about and what it sells. This in return increases your visibility by increasing the chance search engines will list your site in the search results when potential customers are looking for the products you sell.
Keyword Research Process
One of the foundation tactics of SEO is keyword research. Keyword research is the simple art of better understanding the terminology your potential customers are using to find the products you're selling, then matching your website and marketing terminology.
Long Term Goal
The ultimate goal is to build a relevant list of keywords that you can refer back to and use as you build and optimize your site, write your product descriptions and craft your pages.
Over time, you'll help search engines better understand what your site is about so they can better match your store as a result for relevant search terms, leading in increased traffic and sales.
Why Keyword research is Important
Every time someone does a search, the search engine must decide which handful of results to display from hundreds of thousands of possible pages. It's up to the search engine algorithms to determine the best and most relevant matches for every single search. This is why it's so important to choose your keywords carefully, so that the search engines can match and display your site in the search results to the most relevant keywords searches.